The Ritual of Incense & MAHŌ
This Australian ethical brand, MAHŌ, the Japanese word for "Magic," exists to provide a slight deluge into the spiritual world, to accompany the modern lifestyle.
Incense began as a form of prayer inextricably linked to spirituality. The burning of incense was a way to communicate one's hopes and wishes to the heavens so they could be heard or as a way of paying respect to the souls that have moved on.;
Mahō believed classic incense needed a new, modern ritual that could be suitable for all. The renaming of Sensory Sticks works as an antithesis in a world where senses are overloaded. A way to combat a narrative of pleniloquence with the calming yet powerful transcendent qualities of scent and smoke. A way to induce a calm and relaxed environment via sensory refinement.Pair MAHŌ Sensory Sticks with minimalist home décor, embody the experience with your morning meditation, or call presence into your busy day and simply relax.
Ethical luxury
Designed and operated locally in Malvern East studio in Melbourne, MAHŌ fragrances source high-quality oils from around the world to create a 100% vegan product that draws inspiration from the natural elements of each scents originating location. The sandalwood base is made from fallen down bark collected from the ground exemplifying how elegant and beautiful the world can be when given the right use.
